Welcome to Simply Apparel Home of the Stylish Comfort Seeker...

My name is Katie, founder and owner of Simply Apparel and Simply Tan. 

I grew up in Binghamton NY, and went to Binghamton High School where they had a fashion program. I focused immediately on a creative career within fashion merchandising. I had an amazing experience for over a decade working in corporate Fashion Merchandising out of NYC for Ralph Lauren and Tory Burch.

After reaching a senior role within my career, my husband and I made the choice to move back to upstate New York to connect with family and raise our family. 

While living back in Binghamton NY, I started Simply Tan, an airbrush spray tanning business, shortly after my Father's diagnosis of Melanoma in 2017. Our goal is to provide an airbrush spray tanning service that clients enjoy and feel comfortable with, while also educating and encouraging them to protect their skin from UV rays.

Fast forward to 2020 and the shutdown of beauty services. Simply Apparel started as a branch off of Simply Tan, and quickly morphed into its own separate business. We started with "stay home" apparel and slowly incorporated new categories and styles until we had a full lifestyle brand.

Having a boutique has opened a new creative outlet and I am so excited to bring that to the Binghamton NY area. Each season we select a range of stylish yet comfortable pieces to make creating outfits an absolute breeze. Simple, yet polished pieces that will be the best of your wardrobe foundation.

One of my favorite reviews after thanking one of our best customers for placing an order - "I truly love your boutique!! I feel like our area needs a place like this so badly! When I had my kids I feel like I lost all sense of style and how to put outfits together and I love that you choose pieces that I can wear for work and mom life everyday! I am wearing simply apparel today too!!"

I hope you enjoy our shop and thank you for shopping Simply!

Katie