<h2><strong>Welcome To Simply!</strong></h2> <h2><strong>Welcome To Simply!</strong></h2>

Welcome To Simply!

Home for the stylish comfort seeker.

Life is busy. That’s why we created a space where hardworking moms & professionals can pause, breathe, and feel good again. From boutique shopping to Simply Tan spray tanning, we’re here for YOUR moment of self care.

Our Location New Arrivals

Meet The Happy Hues Capsule

This capsule is your wardrobe’s dopamine button. Happy Hues is packed with bold pops, ulta cozy fabrics, and easy floral layers designed to brighten your closet and your mood. From lounge sets to throw-on-and-go tops, these pieces are your new uniform for feeling great while doing literally anything.

Shop Happy

Shop Happy

The Newest Arrivals

New season, new styles—Shop the latest arrivals now.

I love NEW!

I love NEW!

Cozy Sets

Bring us all the Spring vibes, but in a cozy soft set! Once you try it, other sweats are officially on notice...

Cozy Sets

Cozy Sets

Handbags, your best accessory

—They hold your secrets, save your phone from a tragic tumble, and magically produce snacks like a stylish Mary Poppins.

Shop All

Shop All

Fresh Markdowns!

Love a good sale item!? —Shop the latest deals.



I love SALE!

I love SALE!

The Hat Rack

Rep local, or your favorite NY sports teams!

Shop All 607 Hats

Shop All 607 Hats

    Simply Events

    • <p><strong>Sip, Shop, Savasana with Jennifer King</strong></p>

      28 Feb

      Sip, Shop, Savasana with Jennifer King

       4:30pm-6:30pm

      Join us for a cozy evening of grounding and connection. We’ll settle in with soothing sound healing, then move through a beautiful Yin flow designed to release tension and reset your energy. After class, enjoy healthy hot chocolates crafted by Juuuice Juicery and treat yourself to a little retail therapy with an exclusive 15% off to shop Simply Apparel.

      Class price is $30

      A perfect blend of movement, mindfulness, and moments just for you.

       33 S Washington St Binghamton NY 13903SIGN UP HERE 

    Social Fun



    • On Christmas Eve, a new customer walked in …..looking for gifts for his girlfriend. He said he looked all over for his girlfriend including the outlets on route 90. Simply Apparel was the only place he found on trend items like boxy tops and fun jackets. He loved the store set up, and said he would be back 🫶 Those moments are everything! Thank you!

    • Weather: brutal. Wardrobe: comforting.

    • Did you know, the company that makes our 607 and Bing hats donates 10% of their net profits to local food banks through the Feeding America Network!? When you buy a hat repping your state, you’re helping feed families right in your backyard.Rep Local & Give Local 🫶

    Most Loved Collections

    NEW ARRIVALSSALETOPSDENIMJACKETS/OUTERWEARSWEATERSSUNGLASSES

    Blog posts

    Simply Testimonials

    Thank you to our amazing customers and community!!!

    • I truly love your boutique!! I feel like our area needs a place like this so badly! When I had my kids I feel like I lost all sense of style and how to put outfits together and I love that you choose pieces that I can wear for work and mom life everyday! I am wearing simply apparel today too!!5/5 Ashley
    • Thank you for having apparel that's worth it!5/5 Brittany
    • I have been shopping Simply Apparel since it launched and I was so excited about the new space. It blew me away. It is so bright & inviting and decor was beautiful. The staff is incredible and I love how it’s a one stop shop with tanning services as well.

      They are always have new pieces coming in and it’s definitely my spot to go to when I have a special event or travel coming up. But heck I love everything and wear it all. The quality is fabulous. One of my favorite places to shop in town. Definitely a must stop!      5/5 Jess

    Home of the stylish comfort seeker

    Thank you for being here and for supporting Simply — Binghamton, NY boutique shopping wouldn’t be possible without you!

    Our Story

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