<h2><strong>Welcome To Simply!</strong></h2> <h2><strong>Welcome To Simply!</strong></h2>

Welcome To Simply!

Home for the stylish comfort seeker

located in Binghamton NY.

Life is busy. That’s why we created a space where hardworking moms & professionals can pause, breathe, and feel good again. From boutique shopping to Simply Tan spray tanning, we’re here for YOUR moment of self care.

Our Location New Arrivals



The Newest Arrivals


Shop All New

Shop All New

Sunshine-Ready Sets

Our spring + summer lounge sets are made for slow mornings, coffee runs, and everything in between. Lightweight, comfy, and way too good to keep just at home



Shop Sets

Shop Sets

The Outfit Changer

Instant outfit upgrade.
Toss on a t-shirt, add our jewelry, and suddenly you are the best-dressed person in the room ;)



Shop Jewelry

Shop Jewelry

Simply Events

  • <h2>Permanent Jewelry Pop Up!</h2>

    06 Jun

    Permanent Jewelry Pop Up!

     1:00pm-3:00pm

    Stop in to bring a welded bracelet into the spotlight with one of Melo Love Links designs. Whether you’re getting one with a best friend, a family member, or simply to enjoy as a long-lasting addition to your wrist, these forever pieces are so fun to incorporate into your daily wardrobe!



     33 S Washington St Binghamton NY 13903

Blog posts

Simply Testimonials

Thank you to our amazing customers and community!!!

  • I truly love your boutique!! I feel like our area needs a place like this so badly! When I had my kids I feel like I lost all sense of style and how to put outfits together and I love that you choose pieces that I can wear for work and mom life everyday! I am wearing simply apparel today too!!5/5 Ashley
  • Thank you for having apparel that's worth it!5/5 Brittany
  • I have been shopping Simply Apparel since it launched and I was so excited about the new space. It blew me away. It is so bright & inviting and decor was beautiful. The staff is incredible and I love how it’s a one stop shop with tanning services as well.

    They are always have new pieces coming in and it’s definitely my spot to go to when I have a special event or travel coming up. But heck I love everything and wear it all. The quality is fabulous. One of my favorite places to shop in town. Definitely a must stop!    5/5 Jess

Social media bar

Follow us for try ons, unboxing new arrivals, styling tips, and more!

© 2026 Shop Simply Apparel, Powered by Shopify

    • American Express
    • Apple Pay
    • Diners Club
    • Discover
    • Google Pay
    • Mastercard
    • PayPal
    • Shop Pay
    • Visa
    Sign up for our newsletter

    Subscribe to our emails
    Be a part of our journey

    Never miss any news and be the first to know about sale and offers!!

    <h2>Subscribe to our emails<br/><span style="text-decoration:underline">Be a part of our journey</span></h2>

    Login

    Forgot your password?

    Don't have an account yet?
    Create account