Thinking about what for wear to Easter?

We are too! With our up and down temperatures this month, below are some favorite looks whether you're dressing up or keeping it casual!

  • <h2>Casual Chic</h2> <h2>Casual Chic</h2>

    Casual Chic

    Floral and Vegan Leather? Yes please! I love this look for a ready for anything day (even a holiday)!

    CLICK THE SHOP ICON TO SHOP THE LOOK!

  • <h2>Striped & Ready</h2> <h2>Striped & Ready</h2>

    Striped & Ready

    The long sleeves is perfect for the rollercoaster temps in April! Wear with you favorite booties or go casual with sneakers. 

    CLICK THE SHOP ICON TO SHOP THE LOOK!

  • <h2>Spring White</h2>

    Spring White

    We love this easy cool boxy top with grommet detail at the sleeve. It is so unique yet casual. Pair it with the studded denim for extra fun.

    CLICK THE SHOP ICON TO SHOP THE LOOK!

  • <h2>Go To Black</h2> <h2>Go To Black</h2>

    Go To Black

    This black tee is one of my top items right now in the shop. It is so great with denim and a necklace, or dress it up with our cool pleated black and white knit skirt!

    CLICK THE SHOP ICON TO SHOP THE LOOK!

  • <h2>Floral & Pretty </h2> <h2>Floral & Pretty </h2>

    Floral & Pretty

    Besides the mauve and floral print, the tulle and ruffle detail...we love that this has an elastic waistband! Pair with one of our basic tops, this lilac tank, and layer with your favorite jacket.  

    CLICK THE SHOP ICON TO SHOP THE LOOK!

  • <h2>Spring Lace</h2>

    Spring Lace

    This top is easy yet stand out. A no fuss lining is attached so you don't have to think about what to layer with! We love it with the Judy Blue denim, or pair it with the floral skirt!

    CLICK THE SHOP ICON TO SHOP THE LOOK!

It's getting pretty with Spring 2 ...

The newest collection for April is the ultimate lineup of soft statements and flirty staples. This collection blends effortless femininity with a touch of cool-girl edge.

  • Details – Subtle ruffles, smocked finishes, eyelet textures, cool grommets, trendy bubble hemlines,  and playful cutouts that add that something special to each piece.
  • Fabrics – Airy cotton blends, supple faux leathers, and buttery soft knits that move with you. 
  • Colors – A collection grounded on black, with a palette of blush pinks, crisp whites, coastal blues, earthy taupe's, and pops of hot pink—aka, pure freshness. 

  • <h2>Cool Details</h2> <h2>Cool Details</h2>

    Cool Details

    It's all about the hardware details! The grommet details on the top, and the studded belt and denim give this outfit a cool girl overload vibe!

    CLICK THE SHOP ICON TO SHOP THE LOOK!

  • <h2>Best Dressed Guest</h2> <h2>Best Dressed Guest</h2>

    Best Dressed Guest

    A pleated floral dress in a beautiful chiffon fabric. Complete with midi length and sweetheart neckline. 

    CLICK THE SHOP ICON TO SHOP THE LOOK!

  • <h2>Black & White Moment</h2>

    Black & White Moment

    Wear together as a set, or wear separate!

    CLICK THE SHOP ICON TO SHOP THE LOOK!

    Social stories

    Most Loved Collections

    • Belts - this season's must-have item


      Belts are doing more than just holding up pants in 2025—they're making statements. Think outside the box too... use belts to waist-cinch blazers, skirts and dresses!

    Pretty Fun Things

    <h2>Payton is back in HOT PINK!</h2>

    Payton is back in HOT PINK!

    The Payton Blazer by Steve Madden is one of our best selling items that we love to carry over and over! In addition to the ease of styling, the fit, and the fabric....you can't beat the price at $59!

    Markdown Collection

    TAKE AN EXTRA 15% OFF THE ALREADY REDUCED PRICE!

    No code required, just add to cart and see your savings!

    Blog posts

    Local to the Binghamton NY area!? Check out our upcoming events!

    May 3rd 10am-2pm: Exhausted Millennial Mama Pop Up

    Shop super fun items from Exhausted Millennial Mama!

    May 9th 8pm-11pm: Silent Disco with AP Entertainment @ Celebrations on Park!

    SHOP AT SIMPLY 5/2-5/9 AND RECEIVE $5 OFF YOUR HEADPHONES!

    Save the date for the most epic evening with AP Entertainment! Three live DJs, all your friends, one epic night, headphones on, fun turned up, rave into the silence! Plug into the ultimate party vibe with a headphone groove just for you!

    You don't want to miss this, RSVP here!

    May 10th 10am-2pm: Mama & Mini Matching Custom Bracelets & Shopping Event

    Only 5 spots available, book your ticket here

    June 14th 10am-2pm: Tiny Tattoo Event

    Details coming soon!

    June 28th: 10am-2pm Rugged Revival Pop Up

    Details coming soon!

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